BRAND AMBASSADOR GUIDELINES
Purpose
Brand ‘ambassadors’ of the National Fish & Chip Awards play an important role in representing the awards, the wider fish & chip industry, and the values of excellence, professionalism, sustainability, and quality.
These guidelines ensure consistent and appropriate representation of the awards across all communications, media activity, partnerships, and promotional opportunities.
- Who These Guidelines Apply To
- Sponsors
- Shortlisted businesses
- Finalists
- Winners
- Approved suppliers and collaborators
- Brand & Intellectual Property (IP) Usage
Approved Use of Awards Branding
The following assets may only be used by officially approved:
- Entrants
- Finalists
- Winners
- Sponsors
- Award partners
This includes:
- Logos
- Award badges
- Event branding
- Official award titles
- Branded templates
Any external organisation or individual wishing to use assets associated with the awards must obtain prior approval from the awards board by contacting awards@nfff.co.uk.
Ownership of Content
All photography, video, digital content, event footage, and branded materials associated with the awards remain the property of the awards organisation unless otherwise agreed in writing.
External use, reproduction, editing, redistribution, or commercial use of awards-related content must receive prior approval from the board.
Misrepresentation
No individual or organisation may:
- Alter official awards’ branding
- Misrepresent award status or category achievements
- Suggest endorsement where approval has not been granted
- Communications & Media Activity
Notification of Media Opportunities
The awards PR team must be informed of any:
- Press interviews
- Media appearances
- Broadcast opportunities
That reference the awards and have been arranged independently pre- and post-ceremony.
This ensures:
- Consistent messaging
- Brand protection
- Coordinated media coverage
- Sponsor and stakeholder alignment
Approved Messaging
Official awards messaging, naming conventions, and branding should be used wherever appropriate across:
- Press releases
- Social media
- Websites
- Interviews
- Advertising
- Printed materials
Participants will be provided with:
- Messaging toolkits
- Social media assets
- Participation Expectations
Shortlisted businesses, finalists, and winners are required to support promotional activity associated with the awards where reasonably possible.
This may include participation in:
- Interviews
- Launch events
- Photo opportunities
- Press campaigns
- Industry events
- Sponsor activity
- Social media campaigns
- Video content
It is recognised that participation may occasionally be subject to operational availability and business commitments.
- Brand Representation
Use of Award-branded Materials
Where appropriate participating businesses are expected to wear or display official award-branded materials during:
- Media appearances
- Interviews
- Events
- Promotional activity
- Filming opportunities
This may include:
- Branded clothing
- Pins or badges
- Backdrops
- Certificates
- Signage
- Digital assets
- Media Training
Participation in media or communications training may be requested for shortlisted businesses, finalists, winners, ambassadors, or spokespersons.
Media guidance may include:
- Interview preparation
- Key messaging
- Broadcast guidance
- Social media best practice